Graceful Steps Sdn Bhd (abbreviated to GSSB) is a clothing retailer incorporated in year 1994. The 1st standalone boutique named TREATS ventures into business in year 1999 at Mid Valley Megamall. In year 2005, TREATS has been reinvented as a fashionable brand through the soft launch of the new retail chain store concept. This reinvention has included the introduction of the brand philosophy – creative, quality design at the best price together with rapid turnaround to adjust to the fast changing markets demand.

TREATS is the core fashion brand of the company - targeted the stylish yet distinctive women. New brands and increased product diversity are the company key expansion policies. Thus in year 2009, the first TREATS Shoes store has been opened in Sg Wang Plaza, following by chain store expansion at Ikano Power Centre and Mines Shopping Fair. A new fashion brand ILLUM – appeals to the youngest target market is to be launched on Sep 2010 at Berjaya Times Square, with a cutting-edge store design concept.